Many social channels excel at showing themselves in the community, showcasing their team, and even sharing why they’re the best at what they do. Yet, there's one critical aspect they frequently overlook: telling their audience WHAT they actually do.

It might seem obvious, but it's essential to continue and remind your audience about the services you provide and the value you bring. Don't fall into the trap of being too sales-focused, but make sure you’re effectively capitalizing on the audience you've built.

To educate and entertain your audience while subtly reinforcing your offerings, strike a balance between engagement and promotion. The ultimate goal is to be the first resource your audience turns to when they need services in your field. 

By consistently posting valuable content that resonates with your audience, you’ll stay at the top of their feed, remaining a reliable source they seek out daily.

I have had a few conversations with businesses that are struggling with social media and the stress of posting on a consistent basis.
While you should be on a schedule and post 5-6 times a week, it should not stress you out!  It is a fun marketing avenue that truly allows you to tell your business story as YOU want it be told.

Every business has something to announce every once in a while.  It can be a new product, a promotion of a team member, acquisition....a. wide assortment of things.

Some businesses take a basic approach.  A press release, a social post, nice and clean.

That works, but why not go a little crazy with it...

There are so many social media platforms, experts and thoughts on how you can stand out.
While you are preparing your social media plan, you have plenty of resources to work with to determine what will produce the best results.
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But, at the end of the day, there is 1 place to start - Facebook.

Organic social media is so impactful.  You can tell your story, show off your brand and do so without spending a dime.  
Organic social is what every brand needs to start with and continue as they grow and see results.
But, what happens if the organic social numbers fall off?  What happens if they don't produce the same results they did a few years ago?

Should you quick the social game?  NO - not a chance.
Add an ad...it can be very impactful.

The AP released a very interesting article going into great detail about how news destinations are trying to hit a younger generation through social media, such as TikTok, Instagram, YouTube and more.

Twitter published a new blog article going into great detail about adding Podcasts to their platform.
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Podcasts are added to the Spaces option and will be very easy to access and listen to, similar to how Spaces are set up right now.
(image courtesy of twitter)

​Google Ads just updated their best practices, and today, we will dig into each practice and touch on how you can improve your Google Ads.