PAID ADVERTISING

Our Social Media paid advertising services help you reach your target audience and generate immediate results.  Connect your business to thousands of people who have an
interest in your industry. 
Use your money wisely with the most cost-effective, impactful form of advertising available.

Why choose ESM?

Creative minds

The ESM team creates paid ads that engage, invite visitors to interact and produce the results you need.

Experience to succeed 

With over 100 paid ad campaigns, ESM has the experience to create the perfect paid ad to fit your strategy.

Not afraid to change

Every paid ad can produce better.  Our team looks at the results and adjusts as we move into the next campaign.

The ESM paid ad process

1) Develop a strategy that works for you


​Just as each business is different, each paid ad strategy is different.  We dig into what we are trying to accomplish and create the perfect strategy to reach those goals.  We establish what outlet is best, what type of ad is best, finalize our budget and most importantly....outline our goals.  What do we really want to do with this ad?

2) Create engaging content

What will the ad look like?  How will people engage with the ad?  Our design team gets to work creating a visually stunning ad that invites engagement and tells the world what we want to say.  This is not the time to be boring.  We are bold, colorful, creative and fun.  
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3) Implementation and 24/7 monitoring

Time to hit publish.  We put all of our research and experience to work and launch the ad while continuing to focus on our strategy.  We use selected keywords and demographics to hit our target audience.  ESM does not just post and forget about it.  No, we monitor your ad 24/7 to ensure we are getting in front of those that matter.
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4) Analytical review and adjustments made

Our ad is complete.  Now what?  ESM reviews all aspects of the ad and digs into the analytics.  What went right?  What went wrong?  What can we improve?  What did we miss?  ESM looks at everything.  As we prepare the next paid ad, we make the necessary adjustments to produce better results. 
Paid ads are never perfect.  We learn and adapt with each campaign and use the results to do better next time.