Google announced they have rolled out an interesting new feature within Google Ads, which will give the consumer more info about exactly what they are seeing, and who it is behind the ad.

Via a release by Google, they are adjusting and adding more to their local services ads.

More than 70 business categories are now available which will help reach those that are looking for a specific business nearby their location.
Directly from the release -
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With Local Services Ads, you can advertise your services at the top of Google Search results pages and receive quality phone calls, messages and appointment bookings in the areas you choose. Plus, you can easily track performance and manage your leads, including listening to call recordings with potential customers. You can also manage your listings, like updating your hours and service areas, either on desktop or through the Local Services Ads mobile app (Android and iOS). Meanwhile, potential customers can see your business information, read reviews, look at photos and either call, message or book— all directly within your ad.

This is very, very important for businesses because it is so simple to pick up your phone, type in XXXX near me, and see what the results are.  That is what a lot of people do for many different things.  So, if that continues to add more businesses, the more reach those businesses have.

A nice addition to Google Ads!

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