A lot of made about each individual post.  How did it do?  How many eyes was it in front of?  How many clicks did it create?

Those numbers are all important, but they don't tell the whole story.

It takes time to build your brand.  Sometimes, when the marketing is on point and the social media is strong behind a good product, a brand can really take off...that is always the goal.
Even if a brand takes off quick, it takes a while to massage and craft the perfect message and story.

That can go away in a snap if you are not careful.