Forget, but remember

A lot of made about each individual post.  How did it do?  How many eyes was it in front of?  How many clicks did it create?

Those numbers are all important, but they don't tell the whole story.

To review a campaign, or strategy, you need to look at the whole body of work.  You need to see the posts that did well, along with those that missed the mark and didn't perform as you hoped.
It happens - some posts are amazing, some are duds.  It stinks, but it is the truth.

When reviewing a campaign, how do you measure success?

Well, that is really up to you and how you envision your business and what you want to accomplish, but there a few things you need to always keep in mind -
Reach
Impressions
Clicks
Cost per click/ROI

Again, you determine your success, but those are a few that you need to look at with every campaign.

But back to our heading - forget, but remember.  

Why is this something you need to keep in mind when planning, reviewing and looking at the success of your campaign? 

Because it will ensure you forget the bad, but remember it.  
Because it will ensure you forget the amazing, but remember it.

You must consistently change what you are doing.  Something that worked last month may not work this month.  Forget about it and don't get discouraged, but remember it so you can adapt.
A post or idea that was amazing may not the second time.  Again, forget about it and don't get discouraged but remember and adapt next time.

Social media marketing is all about feel.  If you feel your brand likes a more basic approach, then stick with it.  If you want to branch out and create a fancy graphic, go for it,,,,but just know, it may not work.  

Branding is so important with social and often forgotten.  If you stand on brand, stay with your message, you will continue to make moves and continue to reach your target audience.

Today, I ask that you forget about the bad posts, continue to remember the good ones, but at the end of the day, adapt and do what you need to do to reach YOUR audience.  

Stuck and need social help?  Always here to help...send me an email and let's chat!
C Emsweller