Twitter published a new blog article going into great detail about adding Podcasts to their platform.
Podcasts are added to the Spaces option and will be very easy to access and listen to, similar to how Spaces are set up right now. (image courtesy of twitter)
There will be personalized hubs that group categories together. Each user will see a personalized selection of live and prerecorded (podcast) shows.
Below your personalized options, you will see the most popular from around the world and of course, what is trending. This could be a huge addition to businesses looking to add some more umph in their Twitter marketing and show off their podcast even more - which is a good thing. The question is, how do you upload your podcast? No real info on that, just that podcasts will be available. Twitter knows that they need to add to Spaces. It is a random place right now that is sorta all over the place. Not many brands are using Spaces to tell their story, and Twitter knows this - "Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we’re continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab. This redesign introduces personalized hubs that group audio content together by specific themes like News, Music, Sports, and more. Now Twitter listeners will be able to easily access a more personalized selection of live and recorded Spaces discussing the topics that are most relevant to them." Hopefully the updates can arrive with no big issues and the ability to upload an episode is nice and easy. If it is simple, works well and you can see the analytics on each episode - then this might be huge
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