Your entire social media campaign should start here....

There are so many social media platforms, experts and thoughts on how you can stand out.
While you are preparing your social media plan, you have plenty of resources to work with to determine what will produce the best results.
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But, at the end of the day, there is 1 place to start - Facebook.

It is still the biggest and baddest.  It is the most common.  Most of the population is on Facebook.
That doesn't mean it should be your only social outlet, but your entire social media plan should start and end with the Facebook.

Yes, the younger generation is not on Facebook that often.  Instagram, TikTok, Snap - and if you are reaching a younger generation, then that is where you need to be (in addition to Facebook).  

But as they get older, they are adding Facebook to their social wallet.

Facebook is still king - you can post links to your website, share articles directly from the platform, plan events, and here is the best thing they have going - their ads are amazing.
This is not a commercial for Mark Z, rather, a point that you need to remember when creating your social plans.

So many brads are bailing on the biggest platform and trying to reach the younger generation, and when you move away from Facebook, you might hit them occasionally, you are missing a huge group that are still on and active on Facebook.

Many social platforms come and go, and Facebook might go away in the future, but right now - it is an outlet you can not ignore.  

Another platform you need to look at is LinkedIN - the business Facebook.  But, many people have profiles and don't check them or engage on LinkedIN.  Facebook has that, but not as frequently.

The message today - as you move into the weekend and start to think of your late spring/summer marketing plan, make sure you start with Facebook, add other outlets and platforms, and end with Facebook - you will hit the most eyeballs consistently on that platform.

Stuck and need social help?  Always here to help...send me an email and let's chat!
C Emsweller