Organic social media is so impactful. You can tell your story, show off your brand and do so without spending a dime. Organic social is what every brand needs to start with and continue as they grow and see results. But, what happens if the organic social numbers fall off? What happens if they don't produce the same results they did a few years ago? Should you quick the social game? NO - not a chance. Add an ad...it can be very impactful. Including a very specific, detailed ad can not only do what the ad is intended to do, but also kickstarts your whole page and campaign.
An ad can be very strategic - boost a specific post, try to get more followers to your page, try to get more messages, send new folks back to a dedicated landing page on your webpage - an ad is very, very powerful. They can be affordable, but like many things, the more you spend the more results you see. Never launch an ad for less than $20. That is where you start and you go up from there. The average - $50 per ad. That can really produce some solid results. See, ads are not that expensive! They not only produce the results you want from the dedicated ad, but they also show the social outlet you are willing to spend money with them, and in turn, your entire page will get a bump. You will see more engagement with current followers, your numbers will go up on everything and your ads will be successful. Do you have to spend money for an ad to make a mark on social? Not necessarily, but it does help. Organic social is where you start. Run organic social campaigns all the time - continue to post 4-5 times a week, share content, tell your story..... Throw in an ad to help get things jump started at the beginning, accomplish a specific goal and honestly, to grow your reach. The more eyes that see your content, the better! Stuck and need social help? Always here to help...send me an email and let's chat! C Emsweller
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