Social media shouldn't be stressful

I have had a few conversations with businesses that are struggling with social media and the stress of posting on a consistent basis.
While you should be on a schedule and post 5-6 times a week, it should not stress you out!  It is a fun marketing avenue that truly allows you to tell your business story as YOU want it be told.

That is easy for me to say.  I manage multiple accounts for multiple businesses and it is what I do for a living.
If you aren't a social media manager, it can be easy to get overwhelmed. 

So the question is - how do I prevent myself from being stressed and overwhelmed with social social media pressure?

The first thing you need to do is hire me and ESM ([email protected])!
We can manage your socials and keep you engaged with your audience, grow your brand and take the stress away from you.

Now back to our blog...

If you are managing your own outlets, try these tips to take the stress away from social -

1) Plan accordingly.  Plan our your posts either in a scheduling software or a calendar or whatever is best for you.  If you plan what you are going to post (topics or specific items), it should take away the daily question of "what will I do today..."

2) Be basic.  You can follow the trends very easily.  You can post basic, simple stuff and still make an impact.  Every post doesn't have to be a earth shattering graphic.  There is nothing wrong with being on brand, basic and simple.

3) Post as you can.  If you have a busy business, them post in the afternoon.  If your afternoon looks slammed, take the time to post in the morning.  This is a no-brainer, but if social is a chore, you will wait to the last minute to post, or not even post at all - and that can be a killer to your campaign.

Social media is fun.  It is a great opportunity for you to be yourself, tell your story and show off what you want.  It should not be stressful - it should be fun!  It is exciting trying new posts, mixing up your schedule, adding a new type of content you haven't added before - basically there are not many concrete rules you need to follow.
So, enjoy it!  

If you are stressed, we can help!  Let our experienced team manage your social channels and take the stress off your shoulders.