Your website is your business card | 365 days of social media

Social media is very powerful, but at the end of the day, the goal of your entire marketing campaign is to raise awareness, reach new customers and in turn - increase profits.

That is the goal of any business.

How you get there can sometimes be a winding road.

Using social media marketing helps, but you need to remember what you are trying to accomplish.  
As we have talked about - education and entertainment - that is why we post.  But we also post to make sure you clients know what we do, why we are the best and where they can go to get our services.

The core of your entire business should start with your website.  It should be your host, your hub, your business card.
It must be current and quick to load, easy to use and show off what you do in a quick manner.

I am not suggesting you push your clients back to the website back every single day, but at least a few times a week, you must give them an easy way to purchase your services.

Spend some time to work on your website.  Make it current.  Have friends and family review to see if it works easily.  
Many businesses publish a website and forget about it.  We are there, no need to update, no need to touch it.  False.  Your website is something that needs your work often.  

Once your website is where you want it, then you can start to push to your customers.  If you use social media properly, you should see an increase in traffic and sales.  After all, that is what we are all looking for!