You don't need to be on every outlet | 365 Days of Social Media

So many companies brag that you can find them on every social outlet.  The OG's that everyone should be on, the newer outlets that are making moves or the flavor of the month that won't be around in a week.

That is well and good if businesses want to stay ahead of the trends and hit a wide, wide audience.  Good and frankly, that is part of what makes social media fun.

But, for your business - is it needed?

Most of the time, the answer is no.  

Each social media platform has their core audience, and with that, demographics that are pretty easy to find.

If you are trying to reach 50+, there is not much of a point to be on TikTok and Snap and a few others.  Facebook, LinkedIN and Instagram are where you need to be.
If you are trying to hit the college audience, it is almost the opposite.

The point today is - find a few outlets that will hit your audience and go dominate.  Don't worry if a competitor is on a new outlet.  Do you research to see why, and if you need to think about joining, but you need to find your target audience and reach who you WANT to reach.

Don't compare to the others.  Work your plan, tell your story, reach your audience.