Use AI, but with caution | 365 days of social media

AI is here, and it may be annoying to some, but it is not going anywhere anytime soon.
And with all industries, it is all over social media.

Some brands are relying on AI to do everything - create their posts, handle comments and even generate images.

That may seem like a good idea, but it can be very dangerous.

Each AI post is unique and original, but does it represent the voice of your brand?
You might read that and say, so what - well, it is important.

If your brand does not use emojis, then all of a sudden a pure AI content catalog will raise som eyebrows.  If you haven't noticed, AI LOVES emojis.

Can you use AI in your marketing and social media?  Sure - it is quite a powerful tool.

Use AI to rewrite older posts, use AI to help fill in some missing spots on a blog post, even use AI to help generate some topics for your content.  All those are powerful and can add true impact to your social strategy.

But, again, use caution.

You need to read what they generate.  Adjust and edit as needed.  Don't use AI blind,  Be sure what they generate fits your voice and campaign.
There is nothing worse than looking at a post and knowing that it was all AI.  Add some personality, add some of your own voice, add your own tone.

AI is powerful, but use it carefully and if you get stuck, always go back to creating your own content.