Tell your story, but not all the time | 365 Days of Social Media

Many marketing mangers will argue with what we will talk about today.
They believe you should tell your story, share links back to your website, share what you do - 100% of the time.

Well, that is a good idea.  You do want people to know who you are, why you are the best and how you can help them.
But, if you share link after link and come across like you are salesy, people will tune you out. 

Think of who you follow.  If they share the same link over and over, you will unfollow.  It is annoying. You follow brands for specific reasons.  Some of them do show off product after product, but most of them do that and more.

The real reason to have social media is education and entertainment, and that is done by not only educating why you are the best, but also entertaining with links and shares.  I am not talking Michael Scott email forwards, I am talking good, quality content.
If you share things from your industry, community, and they are interesting, then your followers will continue to tune in to what you are doing.

Today's tip - share.  Share frequently,   Share from trustworthy outlets and businesses and provide more to your followers than your normal sales pitch.