Make sure your audience knows EXACTLY what you offer | 365 days of social media

A lot of social channels do a great job being part of the community, showing off their employees and even share why they are the best at what they do.

One thing the often forget?  Telling their audience WHAT they do.

It might be obvious, but even if it is, you need to continue to remind your audience what exactly you can do for them (and what services you provide).

Don't fall into the trap of being too salesy, but you need to make sure you are capitalizing on the audience you build.

The goal should be to give your audience the education and entertainment they are looking for, but then be the first ask when they are looking for services in your field.  By posting and being consistent, you should be at the top of their feed and continue to be a source they looking for each and every day.