If everyone is doing it, then why are you? | 365 Days of Social Media

A lot of marketers look at the trending memes, topics, and videos and think "I gotta do that."

That is one way of thinking, and technically, it isn't wrong.  We have discussed how important it is to see what is trending and see if you can jump in the conversation...when it makes sense.

A lot of businesses are looking for that shock value, rather than telling their story.

There are a ton of funny video memes, so many include the Office, or Comics, with a funny picture behind them - bam, a 10 second funny video that you hope goes viral.

But, does that help your business at all?  If it has a direct line to your business, the sure - go for it.  But if it doesn't - why do it?

Entertainment?  Sure.  But don't do it a lot...

Another thing businesses are doing, especially mid size that are struggling to find their voice, is something everyone else is doing.
Again - it could be a meme, or a funny post, etc....but if every single business is doing something that is trending - why are you doing it?  
The only way to jump in and be part of the fad is to do it better than your competition

Is your video funnier?  If your meme one that is more broad?

So many marketers get lazy and just do the same thing that almost everyone is doing.  Sure, look at the trending topics, but don't fall in love with copying everyone.

Be yourself.  Tell your story.  If you have a good plan and a good product, you should easily be able to mix your content with what is trending.