Do your homework | 365 Days of Social Media

Social media trends are important, but so is what your competition is doing.

Both need to be at the top of your mind as you create your social plan.

Trends are legit.  They show the hottest topics, ideas and even content creators.  It should not change the center of your marketing plans, but it should be something you look at to see if you can jump on any of the latest trends.
If there is a new TikTok dance, and you think it would be funny if your crew in the shop does the dance - then do it!  If there is a trend that is not a fit - then don't do it!
That simple.  Don't jump on a trend, or write a blog article about a trending topic if it is forced and has nothing to do with your business.

As far as your competition - check them out.  See what they are doing.  What platforms are they on?  How frequently are they posting?  Do they have funny, interesting posts?
Don't steal ideas, don't do exactly what they do, but you might find an idea you can implement into your own.
Hopefully, if you are doing social correctly, you will look at your competition and immediately see you are doing a better job.  That is the goal!

Today I urge you to do some homework.  Spend some time to see what is trending and see what your competition is doing.  Every little new idea or thought might pay off in a big way!