Be active, but have purpose | 365 days of social media

A big part of social media marketing is being active.  Posting consistency.  Don't forget to post, or worse, lay in bed at night and scramble to post just to post...because you think you need to.

Be active, but only if you have a purpose.

If you have something to say, or want to share a good, quality article - post it.
If you are sitting there with no ideas, then pass.  

Don't post just to post.

Every post should be under 1 of 2 umbrellas (or both) -
Education and Entertainment.

If your post doesn't fall under one of these, then don't post it and go back to the drawing board.

We all follow brands that think their goal is to get as much content out as possible.  We have to post 4 times a day, regardless if we are saying the same thing or if we are passing along crappy content.  We must do it!

How do you view those brands?  Annoying and insecure, that is how I see them.

Make a plan, stick to it and if you don't feel right with what you are posting, then skip it.

Now, don't get in a habit of skipping too much - you need to be active, but again, have a purpose.

How active is too active?  4-5 posts a week is plenty.  If your business doesn't do much on the weekends, skip it.  If you are more of a Thursday-Sunday brand, then skip the start of the week.  You know your business, and customers, better than anyone - post accordingly!