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Instagram has released an update to their ad platform that could help make them more powerful.  Copyright Instagram A few new additions - Reminder Ads for events From the release - Reminder ads, rolling out to all advertisers as an option in feed, help advertisers build awareness, anticipation, and consideration for upcoming moments. People can opt into convenient reminders and receive three notifications from Instagram one day before, 15 minutes before, and at the time of the event.  Copyright Instagram Ads in Search Results
We're also beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results. We plan to launch this placement globally in the coming months. So, will these help? Sure. Are they game changers? No The event aspect will be good, they have struggled with that and that will be a nice improvement. Ads in the search results will be interesting. I think it will make people upset and might cause a few to turn away, but overall, it will be interesting to see if it makes an impact. It just might! Stuck and need social help? Always here to help...send me an email and let's chat! C Emsweller
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