Add a giveaway | 365 Days of Social Media

A fun way to increase engagement and interactions on your social channels is to have a giveaway.

Make it easy to enter, quick to complete and also, have a good prize at the end.  No one wants to go through a long list of completing questions and giving opinions that takes 30 minutes for a $1.  

A good idea is to post a picture, have your audience like and comment, and maybe even tag a friend of 2.  Make it foolproof to be part of the contest.
Give it a day or 2, maybe even a week, then pick a winner. 

One thing to put in the fine print - make sure the winner follows your page.  So often a big company has a company and has thousands of people enter and maybe 1/4 of them actually follow the page.  

Why do this?  Well, you can show you truly value your audience by giving them something, you can hopefully increase your reach and numbers by allows new users to see the post, and with that, you can hopefully even add new followers.

Don't run too many contests, but one a month would be a good, good start.